Changes in secondary ticket marketplace make it less about whom you know, more about what you’ll spend
Published by Sports Business Journal
February 1, 2016
As the secondary ticketing industry has moved from a small offline industry to a multibillion-dollar one with dozens of official online marketplaces, real-time pricing and instant delivery, the Super Bowl has been a prime mover in that transition.
The game is among the highest-priced events on resale markets each year, typically exceeding $2,000 a ticket. It’s a must-attend game for many sports fans and brings secondary ticketing widespread coverage on mainstream news outlets. Read more...