Google Cracking Down on Deceptive Ticket Resale Sites with New AdWords Rules

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Published by Amplify Magazine
November 22, 2017

After years of complaints from regulators and consumers about deceptive sites listing secondary ticketing inventory through the AdWords platform, Google has issued new guidelines that could significantly restrict deceptive ticketing advertising on the site.

“This could be the biggest news in ticketing,” said Patrick Ryan with ticket pricing and distribution company Eventellect. “The fact that websites will no longer be allowed to use deceptive words in the URLs will greatly help primary sites as well as companies like Stubhub and SeatGeek which have focused on building brands,” he added. Read more...