Published by ESPN
​June 14, 2017

No one talks money more than Floyd Mayweather. His nickname is Money. He’s the figurehead of “The Money Team.” He flaunts his checks, his cars and his winning betting slips. Read more...

Published by Amplify Magazine
​April 7, 2017
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Want to go to Coachella? Tickets on the secondary are cheaper than they’ve ever been. Weekend 1 tickets are going for $520, which is only a $120 markup over face value. Tickets for Weekend 2 of Coachella are actually selling at or below face value. You could also buy a VIP ticket for $800, about $100 cheaper than when they went on sale in January. Read more...

Published by ESPN
​January 16, 2017

The Super Bowl ticket resale market slumped minutes after the Dallas Cowboys lost to the Green Bay Packers on Sunday night.

​Before Sunday's playoff game, the cheapest ticket to Super Bowl LI on StubHub was $4,195. Shortly after the Cowboys were defeated 34-31 on a field goal as time ran out, the get-in price was down 20 percent to $3,349. Tickets in the lower end zone dropped 18 percent to $4,307. Read more...

Published by Amplify Magazine
​November 21, 2016

Kanye West’s decision to cancel the remaining 20 dates on his Saint Pablo tour will likely cost him $30 million, mostly in refunds to ticket holders.
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Couple that with unrecoupable production and advertising costs for promoting the final leg of the tour, combined with the hole it will leave in the booking calendars of major east coast venues like Brooklyn’s Barclays Center which had Yeezy booked for New Years Eve, and the damage quickly adds up into the mid-eight figures. Read more...

Published by Baylor S3 Report
​November 10, 2016

In 2003, the Baylor Sports Sponsorship & Sales (S3) program began the day we walked into the San Antonio Spurs offices and asked Russ Bookbinder, “If we did this, would you help?”

​Darryl Lehnus and I then set out to every other team in Texas asking the same question, getting feedback, making adjustments and gaining support to launch the program in 2004 with the first graduating class in 2006. Students will get a kick out of watching the original S3 promo video. The keys, then and now, to make academic and professional partnerships work are simple: Read more...

Published by ESPN
​November 2, 2016

As the Cubs went up 7-0 early in Game 6 of the World Series against the Indians on Tuesday night, tickets to Game 7 on the resale market exploded, as Chicago fans undoubtedly felt the need to be in Cleveland to potentially celebrate the team's first title in 108 years.

​Ticket market tracker TicketIQ data reflects that right before Game 6, the average asking price for a Game 7 ticket was $3,922, with the average actual sale hovering around $1,800. Read more...

Published by Amplify Magazine
October 19, 2016

Every team, every venue, every entertainment company and every artist has a different demand challenge.

That demand challenge is dictated by a number of factors, explained Patrick Ryan with Eventellect, a value-added distribution partner that works with teams and venues to maximize their ticket yield and boost revenue.
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“A lot of times demand falls through the floor when content providers increase prices too often,” Ryan said. “The demand scale can also change because of natural demand curve issues that are outside the control of the content provider. That’s where we come in.” Read more...

Published by ESPN
​October 3, 2016

The NFL has announced a new plan that will allow fans to pre-select exact seats for the Super Bowl for the first time. It won't come cheap, as the lowest priced package is $5,999 for this season's game in Houston. Read more...

Published by Amplify Magazine
​September 26, 2016

As the ScoreBig crash threatens to leave thousands of fans stranded, many in the sports and live entertainment industry are waking up to an uncomfortable reality — the only real stopgap preventing a consumer crisis are ticket brokers.
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ScoreBig has left many brokers looking at six or seven figure losses and a scary ethical dilemma — do they cancel the tickets of unwitting fans so they can recoup their losses and resell them to someone else, or do they allow the fan to attend the events and hope for some kind of settlement with ScoreBig? It’s a dangerous gamble — if ScoreBig goes into bankruptcy, the company will be liquidated and anything of value will first go to the investors. If brokers cancel barcodes and try to recoup their investment, that means canceling barcodes with no way to contact fans to let them know their tickets have been invalidated. Read more...

Published by ESPN
​March 31, 2016

Madison Square Garden is the latest team to restrict brokers from buying huge lots of season tickets for eventual resale.
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The company sent letters on Wednesday night to people who previously held or controlled more than eight New York Knicks or Rangers tickets. Read more...