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    • 2020 Inc. 5000: Eventellect Makes the List 10 Years in a Row!
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    • Top 5000 For 9th Consecutive Year
    • MIT Sloan Sports Analytics Conference 2019
    • PACnet 2019
    • 2019 INTIX CONFERENCE
    • 2017 Aggie 100 List
    • 2017 HBJ Best Places to Work
    • 2017 SBJ AXS Conference Recap
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    • 2016 Aggie 100 List
    • The Ticket Experience LLC Launches New Business to Business Brand
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Shake It Off: Despite Negative Press, Taylor Swift's Reputation Tour Could Be One of the Biggest of All Time

1/3/2018

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Published by Billboard Magazine
January 2, 2018

Taylor Swift is on track to chart one of the highest-grossing tours of all time, with projections that she could sell $450 million worth of tickets on her Reputation stadium tour which kicks off this summer.

Swift is using a strategy deployed by Jay-Z and bands like The Rolling Stones -- price tickets high and have seats available on the primary market up until the day of show. That means few, if any, early sellouts but huge revenues, as tickets, especially premium seats, are marked up much higher than previous tours. Read more...
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